Jo Avila

Waiting for the Paper

I shot this image five years ago during a trip to Shanghai, China. The print of this image has been framed and is on display at my house. I see the print everyday and it reminds me that I could have produced a better print of it.

The paper that you choose to print your image can either make or break its visual impact. I’ve seen printed images on display that I know would have looked better if the photographer had chosen a different kind of paper.

Why work hard to mute the tones and emulate an airy look in post processing if you’ll just print the image on semi-gloss or glossy paper?

You want the colors of the image to shout and pop but you insist on printing on matte paper?

I’ve tested different kinds of paper through the years since I first printed this image. It’s been a learning experience for me.

I tested last month the new Ilford Galerie Prestige Washi Torinoko paper. But I only had a sample pack of A4 sheets. I found out two weeks ago that we’re finally bringing in large format rolls of Ilford Galerie Prestige Washi Torinoko paper.

This paper has the characteristics that I seek to produce a print of this image that will satisfy me.

Anyone who says that paper doesn’t matter when it comes to printing doesn’t know what they’re talking about.

Ilford once asked me which of their papers did I like the most. I said that I was the most impressed with Ilford Galerie Prestige Metallic Gloss and Gold Fibre Silk papers.

It looks like I’ll soon be adding Ilford Galerie Prestige Washi Torinoko to the list.

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