Jo Avila

Here We Go Again

John Chua has been a staunch supporter and promoter of different advocacies through the years. Nearly ten years ago he decided to have a photo exhibit featuring the photos taken by the volunteers of one of his advocacies.

Canon Marketing Philippines, Inc. (CMPI) loaned one of their Pro series Pixma printers (I sort of recall that it was a Pixma Pro 9500 Mk1). Jay-R Romero (who was still with CMPI back then) brought the printer to John’s studio in Makati (Ad photo) to set it up. A problem arose when the prints produced weren’t a close match to what John saw on his computer display monitor.

John told Jay-R to call me after several failed test prints later to figure out what was wrong.

A car sent by John fetched me from my old studio in Greenhills and brought me to Makati.

The problem was that the Datacolor Spyder2 Express that John was using to calibrate his monitor was defective. I used my Spyder2 Pro to calibrate and profile John’s monitor properly and did a few prints which satisfied John.

I gave instructions to G-nie Arambulo regarding how to better post process the files to make them print better and left.

That was the last time I ever printed for John Chua until a few days ago.

John and G-nie showed up at ShutterMaster Pro QC to have test prints made of a photo exhibit of John’s work.

Once again I had to produce prints whose quality satisfied John and talked to G-nie about how to prepare and post process the files for printing.

John, thanks for trusting us to print your work and for making us your exclusive printer for the exhibit images. I look forward to seeing you again in ten years for another print collaboration.

But please be sure to have G-nie with you once again ten years from now.

Get well soon John!

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